Your resume is a career marketing tool designed to do one thing — get you an interview. You won’t land your dream job if you never have the opportunity to meet the hiring manager. In today’s job market, there’s intense competition — companies can receive hundreds of resumes for a single position opening. To get that interview, your resume needs to stand out.

Highlighting your differentiating strengths and achievements and focusing less on day-to-day responsibilities will help set you apart from other candidates vying for the same position. Including information that would be considered a ‘given’ in your role and at your level takes up valuable real estate on your resume and will not set you apart. Hiring managers want you to tell them something they don’t know — meaningful, relevant detail that is uniquely yours. Your goal is to create a marketing document that paints a high-level picture of your career history and accomplishments in a way that makes the reader want to know more about you’ve done and how you can bring value to their organization. You can have every requirement for the job — in fact, you can be the most qualified candidate — but unless your experience and successes are conveyed in a way that entices, you will be overlooked. It’s as simple as that.

If you need an experienced partner to help you develop a resume that will make you stand out among the competition, contact Robin Kelley, a San Francisco-based, top professional resume writer, to set up a complimentary call.